Does Your Small Business Need A Website?
Recently, I was online looking for a local small business to find out more information about them. There was no website. There was a Facebook but it didn’t provide me any real information other than a phone number. So you know what I did? A Google search to find a similar small business in the area. I found one with a website that included information about them, their services, and their prices. As a consumer, I feel like just putting your phone number out there for me to reach you when you could easily be providing me with more convenient information online is a hassle. It also makes me wonder if my business with your will be a hassle as well. I understand the argument that sometimes a business with a website is a hassle to work with however in that instance at least it’s their fault for pretending to be something they aren’t. Having a website for your business isn’t about doing it because it’s a current fad and everyone else has a website so you should too. You should examine the why. Why does your business need a website?
Examining The ‘Why’
[clickToTweet tweet=”Having a website isn’t about selling your good and services. It’s about providing something of #value” quote=”Having a website isn’t about just selling your good and services. Having a website for your business it about providing something of value to your potential customers.”]
91% of consumers use the internet to look for local goods or services (Verisign Survey 2015)
72% of consumers who did a local search visited a store within 5 miles.(Bright Local 2016)
86% prefer a business to have a website instead of a social media page. (Verisign)
77% believe that a website makes a business appear more credible. (Verisign)
There are over 3.5 billion Google searches a day (Internet Live Stats)
75% of consumers believe that having a domain-based email that matches your website is a very important factor when it comes to trusting an online small business. (Verisign Survey 2015)
33% of those surveyed by GoDaddy in 2016 doubt the trustworthiness and legitimacy of a seller when they use a personal email address. (Go Daddy Survey 2016)
34% of respondents believe active social media channels are not an important factor when trusting an online small business. (Go Daddy Survey 2016)
These numbers are clear that the internet and people searching the web for information on goods and services isn’t going anywhere. As a business, it’s imperative that you have a responsive, well designed website when consumers can go to find the information they are looking for.
[clickToTweet tweet=”77% believe that a website makes a business appear more #credible. ” quote=”77% believe that a website makes a business appear more credible. (Verisign)”]
Want more information on the importance of your Small Business having a website so that customers can find you?