What’s Anchor Text?
Anchor text appears highlighted in a hypertext link that can be clicked on to open the target web page.
Types of Anchor Text
Exact Match– This type of anchor text includes a keyword that mirrors the page that it is being linked to.
Partial Match– Includes a variation of the keyword on the linked-to page
Branded– Includes brand name or a slight variation
Generic– A generic term but doesn’t include branding. For example “here” or “visit site”
Image– This will show as a blank and/or may have jpg
Miscellaneous-Not generic, but not related to the site
Low Quality– More than 100 characters
Targeted-Includes exact or partial term you are trying to rank for
Topical– On topic but doesn’t include targeted term.
Naked Link– URL anchors that are naked urls
Deciding on Anchor Text
What is the most concise, accurate way to describe the page being linked to?
What word or phrase would encourage users to click on the link?
The links and anchor text that are being used should be relevant to the post that they are in. It should include the topic of the source page as well as the content of anchor text on that source page. Search engines use anchor text variations as indicators to what the article is about and to determine if it is relevant content. You want to make sure that your content is sending strong relevancy signals.
You never want to overdo your anchor text. Keep it helpful and make sure it does not appear spammy. Always step back as if you were a first time visitor and look at it from that perspective. If ever other sentence is filled with links it can start to look suspicious. Your goal is to be user friendly and resourceful in all of your content.
Why is it Important?
Anchor text plays a big part in your site’s Search Engine Optimization (SEO). It’s the ‘keyword’ that search engine bots pick up on to help people find the answers to their questions. This is why it’s important to identify the purpose of your post, and understand your audience so that you know what anchor word will fit best for what they would search for.