Benefits of Social Media & Creating a Strategy
Social Media is one of the most beneficial tools at our fingertips. For businesses, social media is a way for the brand to reach the right people at the right time and in turn gives them a better chance at having their message stand out enough for that audience to be interested.
6 Benefits of Social Media
Faster, Easier Communication
Customers have the ability to contact customer service faster now than ever. Businesses have the ability to receive, review and respond to a customer’s issues faster and easier than ever, many instances without the customer even having to pick up a phone. In some instances, customers are able to communicate in real time.
This also applies to customer feedback. Using social media, businesses are able to get faster feedback on a product or service from customers. Is there a tweak or change needed? Notification of that can happen faster due to social media communication.
With easier communications comes the ability to network in a more efficient manner as well. Where it would be almost impossible to get in contact with someone in person, social media allows doors to open. Getting a ‘follow back’ or ‘retweet’ from a favorite celebrity or CEO can hold potential for networking and partnerships to help your brand. These shout-outs, backlinks, and referral visits are things that show the value in the availability of networking on social media. It still takes time, however, you have the ability to earn trust from others, therefore, earning trust from their audience as well in areas that you would previously have need a publicist or business manager to communicate for you.
Increase Organic Visibility
The value gained from networking and referrals leads you to a boost in your organic visibility. As you accumulate a variety of link types from your network it signals to Google and other search engines that your content is easily visible and shareable. Often, when your link posted on social media it increases the shares from people who normally would not see your site.
Communication, networking and an increase in organic visibility all at up to better website traffic. Social Media should not replace your website, it should to enhance it and offer another method of reaching your site. Providing useful information links on your social media that lead to your website will cause an increase in the people that click through to find the information. Once they are on the site you have the opportunity to introduce them to additional content as well.
One of the biggest benefits of social media is the ability to create more awareness about your brand. You can have a fantastic product or service but if no one knows it exists, it will not get you anywhere. You may not see a high conversion rate initially with social media but it creates an impression and builds on the brands’ reputation, which leads to building trust and loyalty.
Another big benefit of social media is it allows for user-generated content and crowdsourcing of ideas. User-generated and crowdsourcing content is free and often leads to awesome ideas and/or improvements. You can ask for user-generated content and receive it directly but in addition to that, when you use branded hashtags as well it can increase the view of your brand. Social Media Today has a great post on The Real Benefits of User Generated Content.
Social Media Strategy
In order to get the most out of social media, you need to create a social media strategy. Define what your goals are and how you will get to your goal. It’s important to set measurable goals so that you can track their progress and make any necessary tweaks to your strategy of meeting those goals.
Did You Know
Social Media is an extension of your site.
Did you know 80% of people are more likely to try something a friend recommends on social media?
Social Media channels are sometimes used as search engines.
Create Your Strategy
Budget for activities
- Resources that will help you reach your goal- is there something specific that you need to help you reach your goals? For example, Tailwind, Google Analytics, WP Rocket, etc.
- Plan out your campaigns. Use national holiday and awareness days as ways to help you share your product/service with your audience. Is there a time of year when your campaign has the potential to perform best?
Manage Social Media Presence
- Be consistent in your presence. This does not mean your content has to be the same; however, you want to have the same tone and name across each of them.
- Monitor your social media presence and what is written about your brand online.
- Is there a blogger or site that you can partner with to help raise your brand awareness?
- Create fresh and complementary content for your post. Keep a schedule of when it is uploaded and how you are sharing on social media.
Promoting Your Content
How do you promote your blog post after you’ve got it posted? It can be hard to figure out especially when you are new to blogging. This schedule can help get you started with what to do. You can obviously tweak it to your preferences but it can serve as a guide to get you started with promoting your post.
When Posted– Headline Variation 1 + Post Image 1 + Link + Hashtag
3Hours After– Headline Variation 1 + Post Image 2 + Link + Hashtag
6Hours After– Headline Variation 1 + Post Image 3+ Link + Hashtag
1Day After– Headline Variation 2 + Post Image 1 + Link + Hashtag
2Days After– Headline Variation 2 + Post Image 2 + Link + Hashtag
4 Days After– Headline Variation 2 + Post Image 3 + Link + Hashtag
Long Term: Add to Evergreen Content Schedule
General Promotion Schedule
These times/days are popular however you can check your individual site’s statistics and insights to see when your best times for promotions are.
Promoting on Facebook:
1pm-4pm, 6pm-10pm & weekends
Promoting on Twitter
8am-10am, 11am-1pm, 4pm-7pm
Promoting on Pinterest
12pm-2pm, 7pm-10pm & weekends
Promoting on Instagram
1pm-4pm, 7pm-10pm & weekends