Reasons Why Social Media is Important To Business Social Media helps businesses with the ability to connect with their customers and increase their brand awareness, which leads to a boost in leads and sales. Social media is one of the easiest to use and understand, not to mention the most ... VIEW POST
Brand Awareness
Why is Brand Awareness Important? Are you an Apple person? A Coke person? A Starbucks person? Identifying a Brand Identifying with a brand is what happens when you have a high brand awareness. You go beyond being a service or product, essentially embed yourself into people’s lifestyles, ... VIEW POST
The PESO Model Marketing
Paid, Earned, Shared, and Owned Media In a land far away, the departments of public relations and marketing lived in their own silo kingdoms. There were ad agencies that focused on creative and paid media strategies, then public relations (PR) agencies that focused on relationships. Then of ... VIEW POST
Strategy- What Is It and Why Do You Need It?
What Is A Strategy & Why Is It Needed? Why Do I Need A Strategy? A strategy gives a businesses a clear focus so that they can set a direction and measure their goals. Without a strategy, your tactics won’t work as well. You won’t have a clear direction and if you go off path, you may not ... VIEW POST
The Big Deal About A Target Market
Target Market- What's the big deal? When researching to come up with a strategy for search engine optimization (SEO) or marketing you will often here the term Target Market. What does that mean? A target market is a group of potential customers to whom a company wants to sell their services ... VIEW POST