The Blogging Dictionary
As a new blogger there may be terms you come across that you are unsure of. No worries! I’m here to help with some common terms and definitions!
Blogging Terms and Definitions
Affiliate Marketer– An affiliate marketer is someone who earns commission on a product by promoting it on their site.
Algorithm– This is a piece of code that performs a function. They range from simple to complex. This term comes up a lot when referring to rankings from Google, Facebook or Instagram.
Alternate Text attribute– An alt tag helps users and search engines when an image doesn’t fully render. It is a word or phrase that describes the image on the web.
Anchor Text– This is used to “anchor” a url to text on a site. When the user clicks on the text it will take them to the page whose URL is in the link.
Article– Also known as a blog post.
Avatar– The photo or image that represents you across various social networking platforms.
Blog– This is a type of website. A blog usually has regular entries of commentary, stories, event information, photos or videos.
Call to Action– It is something that prompts a visitor to take an action.
Category– A category is considered a ‘top-level’ definition of a post type. It is often confused with a ‘Tag’ which is similar but is used to break down the category further.
Child Theme– A theme used mostly for WordPress that refers to a theme reliant on another theme (the “parent” theme) for it’s styles and structures. This is done so that when the ‘parent’ theme is updated by the developer it doesn’t overwrite your customizations.
Content Marketing– Writing post, and using the post to promote and converting visitors into subscribers
Content Upgrade– Bonus content available for a blog post that readers can access by providing their email.
CMS– Content Management System. A program that allows you to add content to a website conveniently. For example, WordPress J
CSS (Stylesheet)– This stands for Cascading Style Sheet. It’s an HTML document that is used to style webpages. This covers layouts, fonts, and colors.
Domain Name– Your URL address for your site
Evergreen– Content that is perpetually relevant, not seasonal.
Keywords– Topics or words that a reader would type into a search engine to find relevant information on what they are looking for.
Meta Description– The HTML attribute that explains what the page is about.
Media Kit– This is essentially a blogger’s resume that provides statistics and accomplishments.
Monetization– The process of making money from your blog with revenue earned through affiliate networks and ad networks.
Rich Pin– A Pinterest pin that has the markup which adds extra detail to the pin and makes it stand out. This is only available on a business account.
SEO– Search Engine Optimization. This term is used to describe the practice and methods used to optimize a website for better representation in a search engine.
Tag– A tag is used to help further define a category of a post.
Theme– This is also known as a template for your site. It is the style and layout that reflects the personality of your page. There are both free and premium themes available for sites.
Widget– A plugin tool or content that can be added to your site typically found in a sidebar.
Ready to start your blog? Check out the link below!