Building Your Email List To Grow Your Blog
Email is a top form of marketing and it’s been shown in multiple studies that it is more effective than almost any other type. This means email marketing tops direct mail, traditional advertising, digital advertising and even social media. According to Adobe, email has an ROI of $40 for every $1 spent. . Crazy!
Why is that great for you?
It’s very easy, very fast and often no cost to start up. An email list allows you to reach your readers directly. If your readers love what you provide for free, they are more likely to support you by buying the content you are offering. Because your audience is willing to support you, it of course grows your blog.
Ways to build your email list-
Create an easy to find, easy to use email sign up on your webpage. It should be simple and to the point briefly letting the user know what they are signing up for (newsletter, announcements, weekly deals, ect). You can place this on the body of the page, the sidebar, or the footer wherever works best for you and will be seen.
- Include a link to sign up in your email signature
- Add a sign up option in your social media platform.
- Create content to offer for email sign ups-
- Write a blog post
- Create a piece of content that goes more in depth on the post topic
- Offer readers the option to receive the upgraded content in exchange for their email.
Popular items offered for signing up-
Planners, Guides, Exclusive Content, Case Studies, Infographics, ect.
Be Patient. Building your email list will take some time
Building your email list will take time, creativity, and patience. It has proven to be a critical step to grow your business and customer relationship. Start building your list today!