The Curated Blog Post
What’s a Curated Blog Post?
When you selectively gather and share the most relevant, comprehensive insights and resources from around the web with your readers you are using content curation.
What’s the Purpose?It is meant to educate, engage and attract more readers and customers to your site. Click To Tweet
The purpose of content curation is very similar to content creation. It is meant to educate, engage and attract more readers and customers to your site. The difference is, you save time by borrowing third party content instead of creating it all on your own. You are also introducing your audience to new and different perspectives. This not only saves you time but it saves your audience time as well because they are able to find a compilation of great content without having to search for it themselves. Essentially, you’ve vetted the content for them.
Most of the time these types of post come out as a list format.
Identify Your Audience
What is your Key Takeaway
What is your Topic? What matters to your audience that they don’t have time/resources to create?
Introduction- what you will address in your collection
Body- Explains every point, list item, step in a logical order
Conclusion- Wraps everything up and reflects on what was learned
*Tip! Link to the other post or pages. This allows for increased visibility in search engines, page views and time on site. It can help with rounding out your perspective and making you appear more trustworthy to new readers.