Finding Your Niche
The internet is a big world, and for you to be found it’s easier to niche down what you want to cover rather than trying to cover it all. The Alexa Blog gives some great examples of niche marketing. The website, Niche Pursuits also has some great examples of picking out a niche market that is profitable.
The questions below will help you figure out where you want to start with your niche. You may find that you pick a couple and then start your research from there on how profitable that niche is and if you think that you can come up with enough content to fill it.
- What are you good at?
2. What do you most enjoy?
3. What do people need?
4. What are you frustrated with and want to change?
The questions above can help you figure out what your niche should be. Narrow it down as much as you can. Then, if you aren’t already, become a part of the market for that niche (or one you think you are interested in). Participate in websites, blogs, social media, groups that attract your target audience. Here, you can be a part of that community and offer free helpful information. I know what you’re thinking… Free? I’m in this to make some money! By being a part of the community and offering free information and advice you able to build your authority on the topic. People need to feel like you understand and are knowledgeable before they are willing to just invest in what you’re offering. This is how you build that reputation or authority.
Be Part Of A Community
In being a part of the community for your niche, you are able to research your target audience’s mindset. This will answer the questions of what is valued and what your audience sees as important. When you are involved in a community it will also allow you to discover problems that the community has and give you the opportunity to figure out what you can provide to correct those problems. This is a great way to improve what your business offers and may also provide future ideas on expanding your niche. Some great places to do this include Facebook, Reddit, and Quora. Reddit has over 50,000 niche communities. Hootesuite has a great explanation on how to use Reddit if you’re not familiar. Marketing Expert Neil Patel swears that answer Quora questions can lead to better referral traffic.
Time To Brainstorm Niche Possibilities
Start brainstorming using the four questions above and then pick out a couple that you want to research further into. You can research by finding a couple of blogs and/or Facebook community groups to join and interact with. Perform a keyword search to see how competitive the market is for your topic. When you are looking for a keyword, you want to pick something that has low competition. This is mostly a guideline as you should keep in mind that your passion and drive for that topic may allow you to overcome a high competition market.
Find out more about how choosing a niche market can help you be more profitable from the Marketing Profs.
Not sure what a Niche is? Check out this article on what a niche market is!
