The deadline to have your site up to date to comply with GDPR regulations is quickly approaching! It can feel overwhelming, exhausting and frustrating trying to sort it all out especially when you’re not in the EU.
What is GDPR?
It is legislation that was approved in April 2016 by European authorities. It replaces a previous law that was called the Data Protection Directive. The goal of GDPR is to give consumers control of their personal data that is collected by companies. It affects both companies in and outside of the EU.
It’s about being upfront and clear with site visitors letting them know what their information is being used for and not getting a ‘blanket’ consent. Previously, companies could have you opt-in to their mailing list for a freebie and then you’d continue to get additional mailings from them. Now, the person opt-ing in must agree to be contacted regarding additional information on top of what it is they are opt-ing in for. It also must be easy for them to opt-out or have their information forgotten.
“When it comes to user data, consumers will have more control. You will be able to access the personal data being stored by companies and find out where and for what purpose it is being used. You will also have the right to be forgotten. This means you can ask whoever is controlling your data to erase it and potentially stop third parties processing it too. Another provision of GDPR allows people to take their data and transfer it to a different service provider”
For Email List
- Prior to May 25th, you must reach out to anyone who is currently on your email list that is located in the EU (check geolocations) and ask them if they want to continue to be on your list. They must give explicit consent.
- As of May 24th you have to delete anyone who has not given their consent.
- You can only send the type of email your EU subscriber has agreed to receive. Nothing else.
- You must honor any requests to be removed from your list
iubenda– What is the GDPR and how does it affect your business? This is a great article with explanations and free resources on privacy policies and cookie policies.
WP-GDPR Compliance This plugin can help you become compliant with the GDPR requirements
EU Cookie Plugin– This plugin has a responsive banner notifying visitors that your site is using cookies.
MailChimp Information for MailChimp users on GDPR compliance.
WP-BFF This site offers additional information and checklist to help you comply with the new regulations.
These are just some examples of resources you can use to help you with GDPR compliance and understanding exactly what it is. There are A LOT of paid options out there, but you don’t necessarily need what they are offering.
Have you come across any helpful GDPR Resources?