Making Sense Of The Metrics In Google Analytics

Google Analytics can be super confusing when you first start out with a website/blog. This is especially the case if you aren’t tech savvy. There’s a lot of great information that can help you grow your site if you understand how to make sense of the metrics in Google Analytics.

Where is your audience coming from?

Top sources/Mediums: This metric shows you what channels clients found you through and where.

Regional data: Where they are from regionally.

How many people are visiting the site?

Sessions

New Visitors

What are they viewing?

Landing pages

Popular Pages (page views)

Breaking Down Google Analytics A B C’s

Google Analytics can also be broken down into pieces by looking at the ABC’s. Acquisitions, Behavior, Conversion.

Acquisitions

Acquisitions- This measures the traffic to your site and tells you how your audience got there.

Sessions & Users– This shows how effective your marketing/promotion is in generating new traffic.

% of New Sessions– Shows how many of your site’s visits are from first time or returning visitors.

New Session– First-time visitors

Channels– Here you can find the path that visitors use to get to your site.

Traffic– Traffic to your site

Entrances– Occurs when a visitor enters your site and a new session starts

Pageviews– This shows you how often visitors access your web content.

Behavior

Behavior- This set of metrics shows you how effective your site is at engaging your audience. Here, you can see what pages they view and the actions that they have taken on the site.

Bounces– This is the number of visits to your site that contain a single image/page request.

Bounce Rate– A percentage that reflects on the engagement and quality of the content on the site.

Page per Session– Shows how the visitor flows through your site content

Average Session Duration– Length of the visit on your site.

Exit Rate– Percentage of visitors that land on the page and leave without accessing another page

Conversion

Conversion- This tracks the effectiveness of your site’s ability to get your visitor to take a desirable action. This may be signing up for an email list, clicking on more than one blog post, etc.

Goal Conversion Rate– The percentage of visits that resulted in a conversion

Goal Completions– The events on your site that are most important and how many are completed

Goal Value- The worth of each conversion. This is set by you, you can have more than one goal

and set a value for each

Want The A to Z Guide On Google Analytics?

Check out this site they have a full downloadable pdf glossary they do a fantastic job of giving the meanings of everything you’ll find in Google Analytics.