Permalinks, Shortlinks, and Slugs…Oh My!
*This page includes affiliate links. This means, if you chose to use one of them I may receive a small commission at no additional cost to you.*
What’s a Permalink?
It’s the permanent url to your site’s page and post. It is how other bloggers and sites link to your post and/or site as well as the “address” you use to share your site and specific content.
Note on Permalinks:
The default WordPress Permalink is pretty…well, ugly. I recommend it be one of the first things you should change in WordPress. It’s good SEO practice to include keywords in your post url, which you can’t do using the default permalinks. I recommend using the permalink setting that uses your post title.
What’s a Shortlink?
A shorter url alternative to your full url. WordPress shortlinks are based on your post numerical id (which doesn’t change).
Are Shortlinks a Friend or Foe?
Answer- Friend 🙂 . Shortlinks are great for social media. Using shortlinks allows you to save those precious characters in places like Twitter. There are times when links can get long, an that not only takes up characters but can seem messy and distracting. Shortlinks are the perfect fix for that.
You can get a shortlinks plugin through JetPack, or WPBitly just to name a couple.
What’s a Slug?
The Slug is the part of the permalink that identifies your page or post. The slug is automatically created by WordPress and it places hyphens in place of the spaces between the words of your page title or post.
Missing some words in your Slug?
This may happen if you have a plugin such as WordPress SEO by Yoast. This can be resolved by going to SEO>Permalinks and then unchecking “remove stop words.” Keep in mind though, removing things like A, An, The is actually a good SEO practice. The missing words don’t hurt and won’t affect your post name at all. In fact, if you want to shorten your post name in your slug yourself you can.
Once you Publish- it’s in stone
Ok, that’s a little dramatic but seriously- once you publish your post leave the slug alone. If you change the post slug after a post has been published the share/like counts will be reset and any previous links to the post will likely be broken. Yes, you could always fix your internal links but not the external ones that other people may have made.
So there you have it…a crash course on Permalinks, Shortlinks, and Slugs. Go forth and conquer! Or check out more WordPress Post 🙂
Not a DIYer? I’m happy to help! Contact me!