I don’t sell anything…isn’t Facebook enough?
Just because you don’t use it for e-commerce doesn’t mean that a website isn’t beneficial to your business. In today’s times, having a website is like having a business card to share. A website helps you establish more customers. It also improves your customer reach and brand awareness no matter what products or services you offer.
A website allows you to let people know where you are located, how to find you, what you have to offer and what’s new with your company. Click To Tweet Unlike a business card or traditional advertising a website allows for more information to be provided and updated in a timely manner.
When someone has a question where do they typically go first? Google. Even if you are local business only by having a website you can reach someone local who didn’t know you existed, or someone traveling through that is looking for locations to check out while in town or that person that just moved to town and is checking Google to find out who offers a particular service or product. Having a website allows them to find you when otherwise they wouldn’t have. It can also give them a snapshot of what to expect or see why you are different from your competition.
When you advertise in the local paper, by mailers or even radio advertising you are limited to making a quick update to the information or being able to guarantee that your advertisement is made available when you want it to be. The benefit of the internet is that the information is available to everyone. You have access to a broader audience and you can easily update information and have it accessible immediately or at a specific time of your choosing.
But isn’t a website impersonal? My customers like the personal touch.
A websites job is to direct people to you which then allow you to show them the personal touch your business offers. If people can’t find you, that relationship can’t be established. Click To Tweet A benefit of websites is that they can also be made less impersonal and can allow you to stay connected with customers to answer frequently asked questions or share new information with them. Your site can tell the story of where how you began, what your success is and your connection to your community. This initiates a connection with the user and sets a foundation for when they visit. You are able to choose the set up that you feel would work best for your business. The great thing is, you can also make adjustments along the way if needed.
I don’t sell merchandise, so I don’t really need a website.
Did you know that 70% of people in the United States said that when they will be traveling they use the internet to set accommodations? Whether for lodging, food, shopping, or things to do in the area they research it on the internet. Your business may come up on the local Commerce site however people like things they can get more information on. If there are five local businesses that come up that are Italian Restaurants and one has a website link showing the menu and pictures or descriptions that is likely the one they will choose to visit. Having a website helps add to your business credibility and can often be the difference is someone choosing a local or a chain business.
I don’t even know where to begin with setting up a website!
That’s what I’m here for! I can help you design and set up your site. We can make it easily manageable so that if you want to make updates yourself you can. If you aren’t comfortable with that I have packages and options where I can make the updates for you. I am happy to help answer any questions you have or get you a custom quote based on your specific needs. Contact me today and let’s start planning your site so people can find your business!