The Thing You Are Doing Wrong With Pinterest Image Optimizations
For the longest time, in order to have your pin description correct on Pinterest, it was said to use the “alt” information. This
isn’t correct and will only lead to bad SEO and an unhappy Google. Nobody wants an unhappy Google.
The ‘Alternative Text’ or ‘Alt’ Tags
As a developer, I know that the ‘alternative text’ tag (also known as ‘alt’) information is used for accessibility purposes (for example if they are visual impaired) and if the image doesn’t load on the screen it will let the person know what it’s a picture of.
The alt image has “Doritos Tortilla Chips, Nacho Cheese, 1.75-ounce Large Single Serve Bags (Pack of 64)
The description above would tell you exactly what that image is if you couldn’t see it. It also uses keywords that make sense but is short and to the point. It should never be used to give a long description that is irrelevant to the image.
If the ‘alt image’ description stated “I love summer and being able to enjoy the beach! We love our yearly vacation in Amelia Island! #summer #snacks #fun” it wouldn’t be an accurate description at all of the pin.
What Information Does Pinterest Pull?
1stpriority – data-pin-description
2ndpriority- image title text
3rdpriority- alt attribute text
For SEO purposes, you want to add in the “data-pin-description” to your image. Pinterest pins will pull information from the alt attribute text, for optimization purposes it doesn’t work.
What Should My Description Look Like?
Pinterest list their best practices for descriptions on their site-
- Pin Descriptions can be up to 500 characters. While only 75-100 characters of your description will appear in grid view, the entire description will appear when Pinners click on a Pin.
- Generally speaking, more characters mean more helpful details and more opportunities to show up in Pinterest search results.
- Good descriptions are an accurate representation of what is in the image. Avoid URLs, which look messy, and first-person messages that don’t make sense out of context.
- Pins get distribution on Pinterest for a very long time: so avoid details like sales, prices or promotions, that might not be accurate later.
Once your image has been put into your post, switch over to “text” (from “visual”) tab and
<img class=”aligncenter size-full wp-image-1867″ src=”https://andyrobsondesign.com/wp-content/uploads/2018/03/A1F37FC3-39DD-455A-9FB5-423DADCE4FD2.jpeg” alt=”Wordpress Post Image with Title Image 5 Reasons You Should Be Using WordPress” width=”2560″ height=”1440″ data-pin-description= “5 Reasons You Should Be Using WordPress- It’s much more than a blogging platform!”/>
It is tempting but as mentioned in the Pinterest Best Practices you want to avoid details like sales or promotions that might not be accuarate later on.
Remember, Pinterest is a search engine not a social media tool.
White Glove Social Media– Pinterest information, learn how to maximum your Pinterest benefit for your business, and even how to become a Pinterest Manager.
Branding Your Pinterest Images– Understanding how to brand your image and why it’s important.
13 Fun Facts About Pinterest– An infographic that shares some interesting information about Pinterest and the history of it.