What’s the purpose behind your keyword? Do you want your visitor to buy something? Is it to inform them of a product or service? Is your potential visitor looking for a review or deal? When your potential visitor is searching you have to try and figure out the intent behind that search.
Internet marketing can be a lot of work up front as you try and figure out what the intent is, however, it will help you figure out where to best spend your time and money strategizing to meet your advertising goals.
Understanding user intent helps you tell you what your audience intent is so that you can help provide the answer. Using the right keywords/anchor text can be important in making sure your post is successful.
More on keyword intent:
A Buy Now keyword is a product/service that is paired with:
- Interest/Product Research
Review keywords are your topic paired with:
- Top 10
- Specific brand names or products
Informational keywords are your topic paired with:
- How to
- Instructions for
- Guide to
- Recipe for
- Best way to
Local keywords are used to help visitors who are searching for a product or service in their area. If you offer a product or service it is always good to start with targeting your local area because it is a smaller “market” to break into than jumping directly into a large one. Local keywords are a location paired with:
- Food related
- Business Category + Geographic term
- Close by
- Near me
Keywords related to free things are the topic/item paired with:
When researching for your keywords take this into consideration too. While search volume is important, you also need to understand the intent behind the search to help in better targeting the visitors to your site.