What is Affiliate Marketing?At its core, Affiliate Marketing is about relationships. Click To Tweet
At its core, Affiliate Marketing is about relationships. It’s the relationships between the advertiser, the publisher, and the consumer. The advertiser is selling a product; they pay other people to help them promote their business.
The publisher is the individual or company that is promoting the advertisers product in exchange for earning a commission. The advertiser contractually agrees to work with the publisher and provide them with links, banners, text ads, or sometimes unique phone numbers to incorporate into the publisher’s website.
The consumer is the person that actually sees the ad and then performs an action (such as clicking on the link or submitting their information via a form) that then takes them from the publishers website to the advertisers to complete the action which is referred to as a conversion.
But how does it work?
It works with cookies. You know, those things your browser uses to store information such as user preferences, login information, or recognizing that you’ve been to a site previously.
Have you ever done a search on a product and noticed that you start seeing banners on other websites for that product? For example, if you do a google search for visiting New York City you may notice later when you are on your favorite site that there’s an ad or banner for the New York Pass. It’s no coincidence; it’s the cookie on your computer that tailors ads to you. Cookies can hold an amazing amount of information such as the date and time of a click and what websites or content you like the most. They help make the web convenient for you.
Cookies and Affiliate Marketing
In Affiliate Marketing, cookies are used to remember the link or ad a visitor clicked on which identifies the advertiser, the publisher, the specific creative clicked and commission account. The link that you are provided by the affiliate contains the information for your commission account with them so you want to be sure you are using that specific link on your website.
In a nutshell…
• You recommend a product or service to your audience
• Some of those audience members purchase the product or service based on your recommendation
• You get paid commission for those purchases.
There are very important things to remember with Affiliate Marketing.With Affiliate Marketing, only recommend products that you are extremely familiar with and have used.People need to know they can trust your word Click To Tweet
1. With Affiliate Marketing, only recommend products that you are extremely familiar with and have used.People need to know they can trust your word. If they can’t you lose your reputation and standing with your audience.
2. Never tell someone directly to buy a product. Let them know you recommend it based on your experience
Affiliate Marketing-Think about your audiences’ needs and interest. Is this something that they would be interested in or would benefit them Click To Tweet
3. Think about your audiences’ needs and interest. Is this something that they would be interested in or would benefit them? If your blog is about traveling and you start doing affiliate marketing on car insurance it’s going to look a little weird. This also goes back to your audience being able to trust you and know that you have their best interest in mind.
4. Always tell your readers when you are using affiliate links. Check out this post on disclosing information.
There are many different Affiliate Marketing programs out there. All of them are not necessarily equal and do pay different commissions so be sure to fully check them out. To find programs, you can search for a particular product you like and add affiliate program or referral program to the end to see what is offered. There are also affiliate networks that you can join which have campaigns for many different affiliates. This can work to your advantage because you will have access to more products in one place.
Examples of Affiliate Networks-
It may take some time and experimenting to figure out what works best for you. It’s best to start out slow so you can track and compare what works best for you.
Great Resources on Blogging and Affiliate Marketing!