A User Flow Map
An important piece of being successful is to know where you are going. After all, if you don’t know where you’re going how will you know when you get there? A User Flow Map will help show the path you want users to take when they are on your site.
What does a user flow map do?
A user flow maps the path of your users from getting to your site by taking one of your “goal actions.”
What’s a Goal Action?
A goal action is an action that you want a user to take on your site.
Example: You have an e-commerce site you want a user to make a purchase. Your user flow would need to map how the user enters your site, what they click through, and how they eventually make a purchase.
Secondary Goal: You also want users to sign up for your weekly newsletter, this would be a secondary goal action.
You are creating a that shows how to get a user to take one of your goal actions, whether that’s purchasing something or contacting you. What you want to do is make it as clear and painfully easy for the user to get from point A (landing on your site) to point B (taking the goal action). Creating a map helps make sure that you can see if there are any missing points.
TIP: A great way to start is to list all of the potential entry points and define the goal actions of your site.
ENTRY POINTS: HOW DO USERS GET TO YOUR SITE?
Here are some examples:
- Basic Search: A user stumbles upon your site on Google, Yahoo, etc. by searching for a specific keyword.
- Social Media: A user comes across a friend’s post about your site and finds your social media pages.
- Email: A friend shares a link.
- Paid Advertising: A user sees your ad online (Google AdWords, a blog banner, Facebook) and arrives at your site.
- Direct Link: A user visits your site frequently and has it memorized.
GOAL ACTIONS: WHAT ACTIONS ARE YOU HOPING USERS TAKE?
Here are some examples:
- You want them to: Access your site regularly to read content
- Sign up for your newsletter
- Connect with you via Social Media (become a follower)
- Contact you for an open position at your company
- Contact you for projects or work
- Buy your products, etc…
It is important to figure out what actions you want the user to take. It may seem like your answer is “any action!” but in order to be successful, you need a plan- which involves figuring out the actions you want users to take. It’s not fun or easy, but it is important to do.
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