WordPress Keyword On Page Optimizations
Making sure that your site is correctly set up for On Page Optimization using keywords is an important aspect of SEO. It helps search engines and people who come to your site easily find what they are looking for or confirm that they are in fact in the correct place.
Why On Page Optimizations and Keyword Seed List Are Important
Coming up with your seed list and making sure you use that relevant information on your pages and post will make a difference in your SEO. You do not want to “stuff” keywords or have them in un-natural places but you do want to make sure that if someone lands on your page they can accurately tell what the basis of your site is.
Keyword Seed List
Here are some ways that you can come up with your own Keyword Seed List. Often, when we’re putting together information we can miss key points because we know what we are talking about in our head, however, it doesn’t always come across to the reader. This is one reason sitting down and coming up with a seed list is important.
- Your own keyword brainstorming
- Manual variations of initial search phrases
- Reports, Presentations, Emails
- Google Search Console Search Analytics (shows you what you are showing up for not where you are showing)
- Google Analytics Report
- Google Adwords
- Bing Webmaster Tools
- Competitor’s visual content
- Competitors meta titles and descriptions
- Keywords in SpyFu or SEMrush.
- Keyword Finder
Creating/Organize Your List of Seed Words
Create a list of “seed words” using a variety of sources. These sources can be emails, competitors websites, presentations, or even google auto-suggestions)
- Remove branded keywords
- Plug seed words into your choice tool to obtain additional options and monthly search volumes
- Extract reports in batches and create 1 uniform report.
- Remove unnecessary columns
- Remove duplicates
- Remove branded anchor words
- Remove any known to be incorrect
- Remove any that are outside your target demographic area
- Sort by volumes and remove phrases that have large volumes.
- You want your Keywords to equal customer verbiage, not industry jargon
Things to Remember When Selecting Keywords:
- Choose a title that is relevant to what the content discusses
- Make sure your title is unique
- Include an anchor word phrase
- Use your it close to the start of the page
Optimize Your Page URL:
- Include the keyword in your URL
- Make it as short as possible
- Use words, not characters
- Use dashes to separate your words
Include Keywords In Heading Titles
Make sure that you not only have the correct heading titles but also that you include your keywords inside them.
- Make sure you use the H1 tag.
- There should only be one per URL
- Include your keyword in the H1 title
- Your H1 should be positioned before any other heading tag.
- Use heading tags (h2-h6) to break up content
- When possible, use your focus keyword in it
- Keep your headers in title case
- Avoid long sentences as your title
- Avoid duplicating your h1.
- Add your keyword phrase
- Use the keyword in your first sentence
- Use a variation of the keyword and synonyms for it as well
- Include anchor words in the file name prior to uploading
- Include keywords in the alt image
Note: Your “alt image” description will be what shows when someone Pins the image to Pinterest if you have enabled Rich Pins. It helps with SEO and your pin looking more professional.
- Meta Titles- Title, not a sentence
- Try not to duplicate
- Typically they are 55 characters
Optimizations and Your WordPress Site
When optimizing your site and adding keywords, you want to make sure that everything you do is for the good of your site visitor. Steer away from keyword stuffing, and attempting to over-optimize pages and post. If your goal is to make it easy for visitors to find what they need, and you have strong content with relevant information you will be fine.
The reason that you make your seed list and decide on your keywords is to help get your message across in a way that it can be found. When people write, there are times where the topic is in their mind but is never actually spelled out on paper. Knowing the search terms that people will look for and ensure they are on your site is in the best interest of your audience. Throwing random keywords, or reusing the word/phrase in places that it doesn’t make sense is not. Follow the tips listed out in the post and you will be able to keep your WordPress pages and post optimized!